Leadcamp is a product of Cardify, a limited liability company (“besloten vennootschap”) incorporated and existing under the laws of Belgium, with registered office at BE-9000 Ghent, Ottergemsesteenweg-Zuid 808/ B 143 with VAT/company number BE-0722.675.140 (hereinafter referred to as "Cardify", "we" or "us").
We understand that your trust in us (as the controller of your personal data), is our most important asset. As such, your privacy is essential for us.
This privacy policy (hereinafter referred to as "Privacy Policy") is applicable, to
Last version: January 2021
Since Cardify wants you to know which personal data it collects from you and how it collects and uses your personal data, we drafted this Privacy Policy to ensure transparency regarding the collection, use and protection of your personal data. Furthermore, this Privacy Policy provides you with information regarding your data rights and your right to receive notice of any security breach affecting your personal data.
Cardify wishes to emphasize that it always attempts to act in accordance with the privacy legislation, namely:
Please read this Privacy Policy in conjunction with Cardify’s cookie policy. Visiting the Website, ordering services from Cardify accessing Leadcamp or any communication with Cardify implies your explicit approval (through disclosure of your personal information or opt-in) of this Privacy Policy and consequently how we collect, use and process your personal data.
Method of personal data collection | Personal data | Processing purpose | Legal ground |
---|---|---|---|
Filling out contact form on the Website | First name, last name, company name, job title, email address and phone number | Answering enquiries or initiating correspondence (e.g. provide you with the requested information, literature, etc.); | Consent |
Automatic collection via the Website (cookies) | IP-address, device type, browser type, referring website, websites accessed during your visit, the date and time of the request, etc. | Optimising the functioning of the Website | Legitimate interest (i.e. protecting and optimising the Website) |
Method of personal data collection | Personal data | Processing purpose | Legal ground | |
---|---|---|---|---|
Prospecting | Connecting during (virtual) fairs (e.g. through LinkedIn) | First and last name, company name, job title, phone number and email address | Follow-up after the fair Prospecting |
Consent of the data subject and/or legitimate interest of the controller (i.e. enabling prospecting activities) |
Chat (on the Website) | First name and last name, job title and email address | Enabling communication with leads Prospecting |
Consent of the data subject and/or legitimate interest of the controller (i.e. enabling prospecting activities) | |
Registering for a Cardify webinar or expert series | First and last name, job title, company name, phone number, email address | Confirming registration Prospecting |
Consent of the data subject and/or legitimate interest of the controller (i.e. enabling prospecting activities) | |
Enrichment of the prospect data | First and last name, company name, job title, phone number, email address, company address, bio, website linked to the data subject, photograph, professional information (employment, domain, title, (sub-) role within the company and seniority), Social media data, company information | Lead intelligence Prospecting |
Consent of the data subject | |
Tracking of the prospect data | Tracking your behaviour related to (i) our content (e.g. documents, content pages and videos), (II) our website; and (iii) emails we send you and you send us (which are stored in or via Leadcamp). This tracking will be (partially) done via cookies in accordance with our cookie policy. | Lead intelligence Prospecting |
Consent of the data subject | |
Analytics | Engagement analytics based on the tracking. The types of behaviour analysed include (but are not limited to): which website was visited and how often, which content was viewed and downloaded, which emails were opened, viewing duration of website/content/emails, links clicked on website/content/emails and the visit dates. | Lead intelligence Prospecting |
Consent of the data subject | |
Data found in public sources | Personal data depends on the source | Prospecting (cold calling and hypertargeting) | Legitimate interest of the controller (i.e. enabling prospecting activities) | |
Business relation with the client | First name, last name, email address of the admin, email address of the team members, job title, credit card information and Google account information | Registration by admins | Consent of the data subject and/or necessary for the performance of the agreement or in order to take steps at the request of the data subject prior to entering into a contract | |
First name, last name, job title and Google account information | Registration by team members | Consent of the data subject and/or necessary for the performance of the agreement or in order to take steps at the request of the data subject prior to entering into a contract | ||
First name, last name, company name, job title, email address and all other personal data voluntarily provided to Cardify | Support (via the helpdesk and/or email) | Consent of the data subject and/or necessary for the performance of the agreement | ||
First name, last name, company name and address | Invoicing | Necessary for the performance of the agreement and/or legitimate interest of the controller (i.e. ensure proper payment) | ||
First name, last name, company name, country of residence, job title, email address and phone number | Confirmation of registration | Consent of the data subject and/or necessary for the performance of the agreement | ||
First name, last name, company name, salutations, job title, email address, contact preferences and all other personal data voluntarily provided to Cardify | Sending out customer satisfaction surveys | Consent of the data subject and/or legitimate interest of the controller (i.e. enhance customer service) | ||
First name, last name, email address, personal data voluntarily communicated to Cardify | Communication with customers | Consent of the data subject and/or necessary for the performance of the agreement | ||
Subscribing to the newsletter | First name, last name, company name and email address | Sending newsletters (containing offers and promotions) | Consent of the data subject (for prospects) and legitimate interest (for active customers). | |
Communication with business partners | All personal data voluntarily communicated to Cardify | Correspondence with business partners via email and/or telephone | Consent of the data subject and/or necessary for the performance of the agreement |
When we rely on legitimate interests, we try to limit the impact of the personal data use at all times, and will no longer process your data for the aforementioned purposes when your personal interests or the fundamental rights and freedoms override our purposes (i.e. in accordance with consideration 47 of the GDPR).
In any case, you have the possibility to object to the processing purposes. Just email our customer support, use the chat on the website or the other available online tools (e.g. form and unsubscribe button at the bottom of the marketing email).
Cardify shall not disclose your personal data to third parties, unless it is necessary to enable one of the aforementioned purposes (e.g. to enable accounting, payment processing, database management, lead intelligence, customer communication, supporting the customer, optimising the product, etc. ). In this respect, your personal data may be processed by accountants, consultants, payment providers, software providers, data enrichment partners and cloud partners.
Processing by the third-party shall be governed by a contract or other legal act under Union or Member State law, that obligates the third-party to handle or process your personal data at least as restrictive as Cardify itself and that sets out (i) the subject-matter and duration of the processing, (ii) the nature and purpose of the processing, (iii) the type of personal data, (iv) categories of data subjects and (v) the obligations and rights of the third party and Cardify.
Notwithstanding the foregoing, it is, however, possible that Cardify discloses your personal data:
If Cardify does not need to transfer your personal data for the purposes listed in this Privacy Policy, it will not sell, hire out or pass on your personal data to third parties, except when it (i) has obtained your permission to this end and (ii) has completed a data processing agreement with the third party in question, which contains the necessary guarantees regarding confidentiality and privacy compliance of your personal data.
Any transfer of personal data to a third country or international organization shall be subject to an adequacy decision by the Commission or the following safeguards:
Unless a longer storage period is required or justified (i) by law or (ii) through compliance with another legal obligation, Cardify shall only store your personal data for the period necessary to achieve and fulfil the purpose for which your personal data have been collected.
Unless a longer storage period is required or justified (i) by law or (ii) through compliance with another legal obligation, Cardify shall only store your personal data for the period necessary to achieve and fulfil the purpose for which your personal data have been collected.
In light of the processing of your personal data, you enjoy the following privacy rights:
At any time you can exercise your privacy rights towards Cardify by contacting us (i) via email legal@leadcamp.io, or (ii) by completing the form for exercising your privacy rights and deliver it to Cardify by email.
In principle, you can exercise these rights free of charge via the above-mentioned form. In addition, you can always, via your personal account, update, modify and/or verify your personal data, which you were required to submit when creating and/or accessing your account for the first time.
Where and as permitted under applicable law, Cardify may process your contact information for marketing purposes. If you no longer wish to receive newsletters or information about the services and/or products of Cardify, you can unsubscribe at any time by replying to the email containing the newsletter of Cardify.
The security and safety of your personal data is Cardify's top priority. Cardify implements technical, administrative and physical security measures designed to protect your personal data from (i) unauthorized access or disclosure and (ii) loss, abuse or alteration.
The security of your account will also partly depend on the confidentiality and complexity of your password. Cardify will never ask for your password, meaning that you will never be required to communicate it personally. If you have nonetheless communicated your password to a third party – for example because this third party has indicated that it wishes to offer additional services - this third party shall have access to your account and your personal data via your password. In such cases, you are liable for the transactions which occur as a result of the use made of your account. Cardify therefore strongly advises you, if you observe that someone has accessed your account, to immediately change your password and contact us.
Cardify is entitled to update this Privacy Policy by posting a new version on the Website whereby Cardify will indicate the revision date at the top of the first page of this Privacy Policy. As such, it is strongly recommended to regularly consult the Website and the page displaying the Privacy Policy, to make sure that you are aware of any changes.
The Website may potentially contain hyperlinks to other websites. When you click on one of these links, you may be redirected to another website or internet source that could collect information about you through cookies or other technologies. Cardify does not bear any responsibility, liability or control authority over these other websites or internet resources, nor about their collection, use and disclosure of your personal data. You must check the privacy statements of these other websites and internet sources in order to be able to judge whether they act in accordance with the Privacy Legislation.
If you have questions and/or remarks about this Privacy Policy or the manner in which Cardify collects, uses and/or processes your personal data, please contact us:
In case you are not satisfied with the way Cardify handled your questions and/or remarks or have any complaints about the way Cardify collects, uses and and/or processes your personal data, note that you have the right to lodge a complaint with the Belgian Data Protection Authority.