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Cardify Privacy Policy

Leadcamp is a product of Cardify, a limited liability company (“besloten vennootschap”) incorporated and existing under the laws of Belgium, with registered office at BE-9000 Ghent, Ottergemsesteenweg-Zuid 808/ B 143 with VAT/company number BE-0722.675.140 (hereinafter referred to as "Cardify", "we" or "us").

We understand that your trust in us (as the controller of your personal data), is our most important asset. As such, your privacy is essential for us.

This privacy policy (hereinafter referred to as "Privacy Policy") is applicable, to

(i) the website leadcamp.io (hereinafter referred to as the "Website") and the Leadcamp platform (hereinafter referred to as the “Platform”); and,
(ii) all (commercial) relations between Cardify and its customers, end-users, prospects, business partners and visitors of the Website.

Last version: January 2021

1. About this Privacy Policy

Since Cardify wants you to know which personal data it collects from you and how it collects and uses your personal data, we drafted this Privacy Policy to ensure transparency regarding the collection, use and protection of your personal data. Furthermore, this Privacy Policy provides you with information regarding your data rights and your right to receive notice of any security breach affecting your personal data.

Cardify wishes to emphasize that it always attempts to act in accordance with the privacy legislation, namely:

(i) the General Data Protection Regulation 2016/679 of 27 April 2016 on the protection of individuals with regard to the Processing of Personal Data and on the free movement of such data and repealing Directive 95/46/EC (‘General Data Protection Regulation’);
(ii) the Belgian Privacy Act of 30 July 2018 on the protection of natural persons with regard to the processing of personal data;
(iii) Directive 2002/58/EC of the European Parliament and Council of 12 July 2002, concerning the processing of personal data and the protection of privacy in the electronic communications sector (‘e-privacy directive’)
(iv) all (future) Belgian legislation regarding the implementation of European privacy legislation;
(v) other applicable rules concerning the Processing of Personal Data.

Please read this Privacy Policy in conjunction with Cardify’s cookie policy. Visiting the Website, ordering services from Cardify accessing Leadcamp or any communication with Cardify implies your explicit approval (through disclosure of your personal information or opt-in) of this Privacy Policy and consequently how we collect, use and process your personal data.

2. Categories of processing personal data

Related to the use of our website

Method of personal data collection	Personal data	Processing purpose	Legal ground
Filling out contact form on the Website	First name, last name, company name, job title, email address and phone number	Answering enquiries or initiating correspondence (e.g. provide you with the requested information, literature, etc.);	Consent
Automatic collection via the Website (cookies)	IP-address, device type, browser type, referring website, websites accessed during your visit, the date and time of the request, etc.	Optimising the functioning of the Website	Legitimate interest (i.e. protecting and optimising the Website)

2. Related to business relations with Cardify in general

Method of personal data collection		Personal data	Processing purpose	Legal ground
Prospecting	Connecting during (virtual) fairs (e.g. through LinkedIn)	First and last name, company name, job title, phone number and email address	Follow-up after the fair Prospecting	Consent of the data subject and/or legitimate interest of the controller (i.e. enabling prospecting activities)
	Chat (on the Website)	First name and last name, job title and email address	Enabling communication with leads Prospecting	Consent of the data subject and/or legitimate interest of the controller (i.e. enabling prospecting activities)
	Registering for a Cardify webinar or expert series	First and last name, job title, company name, phone number, email address	Confirming registration Prospecting	Consent of the data subject and/or legitimate interest of the controller (i.e. enabling prospecting activities)
	Enrichment of the prospect data	First and last name, company name, job title, phone number, email address, company address, bio, website linked to the data subject, photograph, professional information (employment, domain, title, (sub-) role within the company and seniority), Social media data, company information	Lead intelligence Prospecting	Consent of the data subject
	Tracking of the prospect data	Tracking your behaviour related to (i) our content (e.g. documents, content pages and videos), (II) our website; and (iii) emails we send you and you send us (which are stored in or via Leadcamp). This tracking will be (partially) done via cookies in accordance with our cookie policy.	Lead intelligence Prospecting	Consent of the data subject
	Analytics	Engagement analytics based on the tracking. The types of behaviour analysed include (but are not limited to): which website was visited and how often, which content was viewed and downloaded, which emails were opened, viewing duration of website/content/emails, links clicked on website/content/emails and the visit dates.	Lead intelligence Prospecting	Consent of the data subject
	Data found in public sources	Personal data depends on the source	Prospecting (cold calling and hypertargeting)	Legitimate interest of the controller (i.e. enabling prospecting activities)
Business relation with the client		First name, last name, email address of the admin, email address of the team members, job title, credit card information and Google account information	Registration by admins	Consent of the data subject and/or necessary for the performance of the agreement or in order to take steps at the request of the data subject prior to entering into a contract
		First name, last name, job title and Google account information	Registration by team members	Consent of the data subject and/or necessary for the performance of the agreement or in order to take steps at the request of the data subject prior to entering into a contract
		First name, last name, company name, job title, email address and all other personal data voluntarily provided to Cardify	Support (via the helpdesk and/or email)	Consent of the data subject and/or necessary for the performance of the agreement
		First name, last name, company name and address	Invoicing	Necessary for the performance of the agreement and/or legitimate interest of the controller (i.e. ensure proper payment)
		First name, last name, company name, country of residence, job title, email address and phone number	Confirmation of registration	Consent of the data subject and/or necessary for the performance of the agreement
		First name, last name, company name, salutations, job title, email address, contact preferences and all other personal data voluntarily provided to Cardify	Sending out customer satisfaction surveys	Consent of the data subject and/or legitimate interest of the controller (i.e. enhance customer service)
		First name, last name, email address, personal data voluntarily communicated to Cardify	Communication with customers	Consent of the data subject and/or necessary for the performance of the agreement
Subscribing to the newsletter		First name, last name, company name and email address	Sending newsletters (containing offers and promotions)	Consent of the data subject (for prospects) and legitimate interest (for active customers).
Communication with business partners		All personal data voluntarily communicated to Cardify	Correspondence with business partners via email and/or telephone	Consent of the data subject and/or necessary for the performance of the agreement

When we rely on legitimate interests, we try to limit the impact of the personal data use at all times, and will no longer process your data for the aforementioned purposes when your personal interests or the fundamental rights and freedoms override our purposes (i.e. in accordance with consideration 47 of the GDPR).

In any case, you have the possibility to object to the processing purposes. Just email our customer support, use the chat on the website or the other available online tools (e.g. form and unsubscribe button at the bottom of the marketing email).

3. Sharing of personal data to third parties

Cardify shall not disclose your personal data to third parties, unless it is necessary to enable one of the aforementioned purposes (e.g. to enable accounting, payment processing, database management, lead intelligence, customer communication, supporting the customer, optimising the product, etc. ). In this respect, your personal data may be processed by accountants, consultants, payment providers, software providers, data enrichment partners and cloud partners.

Processing by the third-party shall be governed by a contract or other legal act under Union or Member State law, that obligates the third-party to handle or process your personal data at least as restrictive as Cardify itself and that sets out (i) the subject-matter and duration of the processing, (ii) the nature and purpose of the processing, (iii) the type of personal data, (iv) categories of data subjects and (v) the obligations and rights of the third party and Cardify.

Notwithstanding the foregoing, it is, however, possible that Cardify discloses your personal data:

To the competent authorities (i) if Cardify is obliged to do so under the law or under legal or future legal proceedings, and (ii) to safeguard and defend our rights.
To the party taking over Cardify, if Cardify, or the majority of its assets, is taken over by said third party, in which case your personal data – which Cardify has collected – shall be one of the transferred assets.

If Cardify does not need to transfer your personal data for the purposes listed in this Privacy Policy, it will not sell, hire out or pass on your personal data to third parties, except when it (i) has obtained your permission to this end and (ii) has completed a data processing agreement with the third party in question, which contains the necessary guarantees regarding confidentiality and privacy compliance of your personal data.

4. Transfers of personal data to third countries

5. Storage of personal data

6. Your privacy rights

In light of the processing of your personal data, you enjoy the following privacy rights:

Right to withdraw consent: you have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before the withdrawal.
Right of access by the data subject: you can ask for confirmation of whether or not personal data that relates to you is being processed, as well as more clarifications about the information referred to in this information notice. You have the right to request a copy of the personal data undergoing processing.
Right to rectification: you can request to correct or supplement the data provided to us, if (no longer) inaccurate
Right to erasure ('right to be forgotten'): please be aware that in this context certain services will no longer be accessible (e.g. access to the Cardify platform) and/or can no longer be provided if you delete resp. request deletion of certain required personal data
Right to restriction of processing: you can object to the processing of your data at any time, unless there are legitimate reasons for proceeding with the processing that prevail over yours, for example for the exercise of a right or our defence in court. The aforementioned limitations do not apply where personal data are processed for direct marketing purposes.
Right to data portability: you can request to receive the data you provided, or to send it to another entity indicated by you, in a commonly used structured format readable by automatic device.
Right to lodge a complaint: in case you are not satisfied with the way Cardify handled your requests, questions and/or remarks or have any complaints about the way Cardify collects, uses and and/or processes your personal data, note that you have the right to submit a complaint to or appeal on the Belgian Data Protection Authority.

At any time you can exercise your privacy rights towards Cardify by contacting us (i) via email legal@leadcamp.io, or (ii) by completing the form for exercising your privacy rights and deliver it to Cardify by email.

In principle, you can exercise these rights free of charge via the above-mentioned form. In addition, you can always, via your personal account, update, modify and/or verify your personal data, which you were required to submit when creating and/or accessing your account for the first time.

Where and as permitted under applicable law, Cardify may process your contact information for marketing purposes. If you no longer wish to receive newsletters or information about the services and/or products of Cardify, you can unsubscribe at any time by replying to the email containing the newsletter of Cardify.

Cardify Privacy Policy

1. About this Privacy Policy

2. Categories of processing personal data

Related to the use of our website

2. Related to business relations with Cardify in general

3. Sharing of personal data to third parties

4. Transfers of personal data to third countries

5. Storage of personal data

5. Storage of personal data

6. Your privacy rights

7. Security of personal data

8. Update Privacy Policy

9. Other websites

10. Contact Cardify